NH7 Mercedes

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Project Overview

Name: Graffiti with Real-time Projection
Date: Dec’14
Technology: Virtual Graffiti, VFX, Projection
Brand: Mercedes

Introduction

It was NH7’s fifth year in 2014, with great music served up in an easygoing ambiance. It offers audiences music that ranges from global legends to cutting-edge, home-grown Indie music. Mercedes Benz decided to
showcase its new SUV Model GLA-Class, a car that is best in Class, Comfort & Safety at this music fest. This new GLA-Class restlessness is contagious. In this Stylish Luxury SUV, even city roads feel like the great wide open.
To immerse the Audiences with this SUV, various contest were held at multiple venues. The Longest Weekender (three days) was held in Pune due to its Young Crowd and Crazy Music Lovers. Mercedes wanted to provide these Young Fans an Experience with their new SUV. Xenium Digital was called in for its innovative technology to attract these Music Fans.

The Event

To add innovation, Xenium Digital an Experiential Marketing Agency in India provided technology that can paint a real Car based on user input on a Digital Canvas. This Technology is the latest form of activation that is taking the advertising world by storm with endless possibilities. Colors mapping on White car is accomplished by using real-time projection and the Graffiti designed by Users on the Canvas. Guest uses spray paint Laser Gun to color the Car on an Interactive Screen. As the car was painted on the canvas, the real Mercedes-Benz GLA 200 was also seen painted, with exactly same colors, in real-time. The digital canvas had color palette to allow guests to choose colors and bring their imagination alive. It’s the perfect interactive addition to any party or special event.

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