Magnum- Augmented Reality Fashion Show

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Project Overview

Name: Augmented Reality Fashion Show
Date: April’17
Technology: Augmented Reality
Brand: Magnum


With emerging digital transformation in several industries, the use of Augmented Reality has been at its peak. Similarly, Magnum – an ice cream brand owned by the British/Dutch Unilever Company collaborated with Xenium Digital to promote their brand through Fashion Show.


To enhance and magnify the brand name, we suggested, designed and executed Augmented Reality Fashion Show. The AR content was exquisitely created to showcase animals on the ramp along with the models. The tiger, panther and Cheetah walked together with the celebrities Bipasha Basu, Mallaika Arrora Khan and Suzzane for their brand “The Label Life”.


The classic fashion show took place at Business tycoon Mukesh Ambani’s house named Antilia. The show was glittered with presence of various film stars, directors and fashionistas.

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